About Us

The Varda Kreuz Training Group is one of the UK’s most innovative training and development organisations, specialising in tailored and bespoke programmes which offer a wide range of business solutions.

At Varda Kreuz we have a track record of helping sales people and their managers recognise the view from both sides of the table, enabling them to become more effective, more productive, more successful – and as a consequence – happier at what they do.

Our ethos has always been based on delivering sales, management and customer service training that really works.

Not in theory and not just sometimes, training that really works

We are proud to have worked with a client list which includes:

Jascots, Jury’s Inn, Mitchells & Butler, First Drinks, Britvic, Molson Coors, Bibendum, Danebury Vineyards, Thatcher’s, Jenkyn Place, LWC, N&W Global Vending and The NEC Group

Management Team

Chris Murray (DipWSET) is founder and Managing Director of the Varda Kreuz Training Group and has become prominent as an inspirational speaker, author and business coach; delivering training workshops and keynote speeches that challenge teams to re-examine what it means to be ‘in sales’ and requiring them to stand back and view the whole experience from a refreshingly different angle.

He has spent many years in the Wine and Spirit Industry working for companies such as Moet & Chandon, Jim Beam, SOPEXA and Global Brands.

His latest book – Selling with EASE – is described by Jeb Blount as “a handbook that will help you close more deals, advance your career, and build your income.”

His other books include – The Extremely Successful Salesman’s Club – an Amazon Number 1 Best Seller, which was given five stars by sales guru Jeffrey Gitomer and heralded as the Da Vinci Code for salespeople.

He has also written and contributed to articles for a number of institutions, magazines and websites including; the Institute of Sales and Marketing Management, Training Magazine Europe, The Sales Pro, CNBC.com, Entrepreneur, The Huffington Post and USA Today.

Email: info@vardakreuztraining.com